Courses About Login

stop running on empty

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Somatic coaching for purpose driven leaders and self-healers who want change that sticks, like superglue for your soul.

This work is designed for individuals ready to move with greater impact, confidence, and ease—without noise, pressure, or burnout.

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You're here because you belong here

Not because something is broken — but because something is asking to be clarified.

You’ve lived, built, achieved, and gathered experience. Yet beneath the momentum, there’s a quiet awareness that you’re ready for a more meaningful way forward. One that feels rooted in purpose rather than performance. One that reflects who you are becoming, not simply what you’ve done.

This is an invitation to create space. To reconnect with what matters. To move with intention instead of urgency — and to make choices that feel aligned, steady, and true.

My work is designed for individuals who are ready for real transformation — the kind that comes from clarity, self-trust, and thoughtful guidance. If you’re drawn to depth, discernment, and a more conscious way of living and leading, you’re in the right place!

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You'll find courses for those looking to heal themselves and for practitioners who want somatic training to better help their clients.

Who these courses will suit

Our courses are suitable for anyone who is passionate about handicrafts and dreams of turning their hobby into a source of stable income. Regardless of your skill level - whether you are a beginner or a seasoned professional - our programs will help you unlock your potential and learn key business skills. Courses will benefit those who want to learn how to sell their products, attract customers and effectively manage their business. If you are ready to take a step towards financial independence, our courses are for you!

Regardless of your skill level - whether you are a beginner or a seasoned professional - our programs will help you unlock your potential and learn key business skills. Courses will benefit those who want to learn how to sell their products, attract customers and effectively manage their business. If you are ready to take a step towards financial independence, our courses are for you.

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Jewelry Making, Knitting and Crocheting, Sewing and Quilting, Painting and Drawing, Pottery and Ceramics, Woodworking, Candle Making, Soap Making, Embroidery and Cross-Stitch, Leather Crafting, Paper Crafts, Glass Art

What you’ll get with my private coaching

Increase sales

You will learn effective marketing and sales strategies that will help you significantly increase sales of your handmade products

Brand creation

You will learn how to create a unique and recognizable brand that will attract customer attention and loyalty

Optimizing  process

You will be able to improve your time and resource management skills, leading to a more efficient and productive product creation process

Introducing my newest offer Asynchronous Coaching

Designed for nervous system support, without Zoom fatigue. No required sessions (but you can add them as you go).

Imagine having a somatic coach available when you need her—without scheduling calls or turning on your camera. Through video, text and audio messaging, you get real-time nervous system support, embodiment guidance, and trauma-informed coaching that fits your life. No performance anxiety. No calendar chaos. Just you, your healing, and me—whenever you’re ready.

It’s available for as low as just $250/month.

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Choose your level of support and save time and money today!
Yes, I'm ready for this now

Healing doesn't come from pushing harder

It comes from listening more closely.

When attention turns inward, to sensation...we get unstuck and movement begins to feel intentional again. Decisions regain their simplicity. Direction and 'next-steps' emerge naturally — not through force, but through awareness. Progress becomes something you inhabit, rather than something you chase.

This work is centered on realignment. We slow the pace just enough to distinguish what matters from what distracts. What remains is a clearer sense of purpose, steadier momentum, and choices that feel true rather than reactive.

The aim isn’t to rush forward.
It’s to move with meaning — and to trust that each step reflects who you are becoming.

About the course

The Pro Maker: Expert Business Growth course is designed for experienced crafters ready to elevate their handmade business to the next level. This comprehensive program dives deep into advanced marketing techniques, brand building, and financial management, providing you with the tools needed to scale your operations and maximize profits. Over six intensive weeks, you'll learn how to develop a robust business plan, optimize your production process, and manage your finances effectively.

The course covers sophisticated strategies for expanding your customer base, including SEO, email marketing, and influencer collaborations. You'll also gain insights into advanced sales tactics and how to leverage data analytics to drive your business decisions. Each module includes practical assignments and real-world examples to ensure you can apply the concepts directly to your business.

Participants will benefit from bi-weekly live webinars with Alice Morgan, where you can ask questions, receive personalized guidance, and connect with other ambitious crafters. You'll also join an exclusive online community, providing a supportive network for collaboration and knowledge sharing.

By the end of this course, you'll have a detailed growth plan and the confidence to implement advanced business strategies. You'll be equipped to not only sustain but significantly grow your handmade business.

What the course includes

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Strategic Business Planning  

Develop a comprehensive business plan that outlines your goals, strategies, and action steps for growth.

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Influencer Collaborations

Learn how to partner with influencers to expand your reach and build credibility in your niche.

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Advanced Market Research  

Learn techniques to analyze market trends and identify new opportunities for your handmade business.

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Data-Driven Decision Making  

Utilize data analytics to make informed decisions and optimize your business operations.

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Branding Excellence  

Refine your brand identity and create a compelling brand story that resonates with your target audience.

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Financial Management

Gain skills in managing your finances, including budgeting, forecasting, and financial reporting.

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Optimizing Online Presence  

Master the art of enhancing your online store and social media profiles to attract more customers.

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Production Efficiency  

Optimize your production process to increase efficiency and reduce costs while maintaining quality.

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SEO and Content Marketing

Implement advanced SEO strategies and content marketing techniques to boost your online visibility.

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Scaling Sales Channels  

Explore strategies for expanding your sales channels, including wholesale, retail partnerships, and online marketplaces.

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Email Marketing Mastery

Design effective email marketing campaigns that nurture leads and convert subscribers into loyal customers.

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Long-Term Growth Strategies  

Plan for sustainable long-term growth by setting strategic goals and continuously adapting to market changes.

What the course includes

How it works

Course Duration:
  • check-markThe course is designed to be completed over 4 months.
  • check-markYou will have access to all course materials for 1 year, allowing you to review and revisit the content as needed.
Pacing:
  • check-markWhile the course is self-paced, we recommend completing one lesson per week to stay on track.
  • check-markEach lesson includes assignments and practical tasks to help you apply what you've learned and achieve the best results.
Live Webinars:
  • check-markEvery 2 weeks, there will be a live webinar with me, Alice Morgan.
  • check-markThese sessions provide an opportunity to ask questions and learn more.
Community and Support:
  • check-markAs a course participant, you'll join an exclusive community of like-minded handmade enthusiasts.
  • check-markThe community platform allows you to ask questions, share experiences, and receive support from both peers and mentor.

How it works

Course Duration:
  • check-markThe course is designed to be completed over 4 months.
  • check-markYou will have access to all course materials for 1 year, allowing you to review and revisit the content as needed.
Pacing:
  • check-markWhile the course is self-paced, we recommend completing one lesson per week to stay on track.
  • check-markEach lesson includes assignments and practical tasks to help you apply what you've learned and achieve the best results.
Live Webinars:
  • check-markEvery 2 weeks, there will be a live webinar with me, Alice Morgan.
  • check-markThese sessions provide an opportunity to ask questions and learn more.
Community and Support:
  • check-markAs a course participant, you'll join an exclusive community of like-minded handmade enthusiasts.
  • check-markThe community platform allows you to ask questions, share experiences, and receive support from both peers and mentor.

You’re in good company

Hi, I’m Shandra Artura - your coach

Background in Psychology

I hold a degree in Fine Arts and Design, which has given me a unique perspective on creating aesthetically pleasing and marketable handmade products.

Successful Entrepreneur

I launched my first handmade jewelry business at the age of 22, which quickly gained popularity and became a profitable venture.

Featured in Media

My work and business strategies have been featured in several renowned magazines and online platforms, showcasing me as a leading figure in the handmade industry.

Personal Touch

I believe in personalized coaching, understanding each individual's unique strengths and challenges to provide tailored guidance and support.

My impact in numbers

My courses have empowered hundreds of handmade enthusiasts to transform their hobbies into successful businesses. By providing practical strategies and personalized mentorship, I help students unlock their full potential and achieve significant growth. The success of my students is a testament to the effectiveness of my approach and dedication.

Ready to turn your passion into a thriving business? Enroll in a course today and start your journey to success!

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Transform your hobby into a profitable business with my professional tips
Choose course

My impact in numbers

My courses have empowered hundreds of handmade enthusiasts to transform their hobbies into successful businesses. By providing practical strategies and personalized mentorship, I help students unlock their full potential and achieve significant growth. The success of my students is a testament to the effectiveness of my approach and dedication.

Ready to turn your passion into a thriving business? Enroll in a course today and start your journey to success!

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Transform your hobby into a profitable business with my professional tips

Ready to turn your passion into profit? The course includes all module materials, live webinars, interview with experts and access to the community.

It’s available for just $599.

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Secure your spot now and gain the skills, knowledge, and support you need to succeed!
Buy now

What makes the course special

Personalized Support

Receive bi-weekly live webinars with me, offering personalized guidance and the opportunity to ask specific questions about your business. You’ll have access to a supportive online community and direct communication with me.

Comprehensive strategies

This course goes beyond the basics, providing in-depth strategies and techniques specifically designed for scaling your handmade business. You'll learn advanced methods to maximize your profits and expand your reach.

Real-World Applications

Each module includes practical assignments and real-world examples to ensure you can directly apply the concepts to your business. This hands-on approach helps you implement changes and see immediate results.

Expert Insights and Resources

Gain access to exclusive resources and insights from industry experts, providing you with the latest trends and best practices. These expert contributions ensure you’re equipped with cutting-edge knowledge to stay competitive in the market.

Let others inspire you

Mary Perkinson
Dessert Studio "Yummy"

Advanced Business Strategies course exceeded all my expectations. Alice's experience and personalized advice were instrumental in taking my business to the next level. I highly recommend this course to any serious crafter

Michael Rogers
Ceramics Studio "Gift of Nature"

Advanced Business Strategies course exceeded all my expectations. Alice's experience and personalized advice were instrumental in taking my business to the next level. I highly recommend this course to any serious crafter

Let others inspire you

Mary Perkinson
Dessert Studio "Yummy"

Advanced Business Strategies course exceeded all my expectations. Alice's experience and personalized advice were instrumental in taking my business to the next level. I highly recommend this course to any serious crafter

Michael Rogers
Ceramics Studio "Gift of Nature"

Advanced Business Strategies course exceeded all my expectations. Alice's experience and personalized advice were instrumental in taking my business to the next level. I highly recommend this course to any serious crafter

Free bonuses

Exclusive E-Book: "Top 10 Tips for Handmade Business Success"  

Enroll in the ProMaker: Expert Business Growth course and receive our exclusive e-book, filled with expert advice and actionable tips to help you succeed in the handmade industry. 

Expert Interview Series  

Gain access to exclusive interviews and lectures with four renowned experts in the handmade industry. Alice will lead discussions with these experts, exploring their journeys to success, innovative strategies, and valuable insights that you can apply to elevate your own handmade business.

Online Course in Digital Marketing

An online course focused on digital marketing strategies would help Alice learn how to effectively promote her handmade business and reach a broader audience.

Bonus Workshop: "Mastering Social Media"  

Join a special workshop focused on mastering social media for crafters. Learn proven techniques to leverage platforms like Instagram, Pinterest, and Facebook to showcase your products effectively, engage with your audience, and drive sales. This workshop will provide practical skills to enhance your online presence and grow your business.

Free bonuses

Exclusive E-Book: "Top 10 Tips for Handmade Business Success"  

Enroll in the ProMaker: Expert Business Growth course and receive our exclusive e-book, filled with expert advice and actionable tips to help you succeed in the handmade industry. 

Expert Interview Series  

Gain access to exclusive interviews and lectures with four renowned experts in the handmade industry. Alice will lead discussions with these experts, exploring their journeys to success, innovative strategies, and valuable insights that you can apply to elevate your own handmade business.

Online Course in Digital Marketing

An online course focused on digital marketing strategies would help Alice learn how to effectively promote her handmade business and reach a broader audience.

Bonus Workshop: "Mastering Social Media"  

Join a special workshop focused on mastering social media for crafters. Learn proven techniques to leverage platforms like Instagram, Pinterest, and Facebook to showcase your products effectively, engage with your audience, and drive sales. This workshop will provide practical skills to enhance your online presence and grow your business.

Invited experts

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Testimonials (This could be you after course)

Most frequent questions

Contact me

If you still have questions or have suggestions fill in the form below and I will get back to you shortly

Contact me

If you still have questions or have suggestions fill in the form below and I will get back to you shortly